Episode 17

Branded Little Pill (ep 17)

In our newest episode of Strange Coordinates, we dive into Eli Lilly and the fine line between being a "pharmaceutical company" and "a medicine company." We track their journey from standardizing doses in the 1800s to navigating the cultural minefield of GLP-1s and a $15 billion Twitter crisis. Everyone wants to be a hero… but do they have the history to back it up?

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territorial is an advertising agency that helps brands find their place in the world.

To see our work and learn more about what we do, visit weareterritorial.com

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Show art & design by Chris Allen

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

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About the Podcast

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Strange Coordinates
Brands are compass points to unexpected places

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About your host

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Topher Burns

Born in Albuquerque, hardened in NYC, and rapidly softening in Portland Oregon. Former TV blogger, current tarot novice, and future bronze medal gymnast at the 2048 senior olympic games in Raleigh-Durham. Founded a branding agency for regenerative businesses. DM for pics of his cats.