Episode 20

Happy Accidents (ep 20)

In this episode of Strange Coordinates, Topher Burns is joined by special guest host (and creator, academic, and parent-marketing strategist) Sean Szeps to go behind the leak-proof seams of the multi-billion-dollar war between Huggies and Pampers. They trace the origin story of fierce 1980s patent battles, the effects of duopoly, and the environmental and sociological impacts of the diaper category and its marketing efforts over the past several decades.

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Find Sean Szeps on Instagram: https://www.instagram.com/seanszeps/

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com.

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

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About the Podcast

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Strange Coordinates
Brands are compass points to unexpected places

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About your host

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Topher Burns

Born in Albuquerque, hardened in NYC, and rapidly softening in Portland Oregon. Former TV blogger, current tarot novice, and future bronze medal gymnast at the 2048 senior olympic games in Raleigh-Durham. Founded a branding agency for regenerative businesses. DM for pics of his cats.