Episode 21

Our Heads in the Clouds (ep 21)

In our newest episode of Strange Coordinates, hosts Topher Burns and Robert Balog chart the 25-year trajectory of Salesforce through the lens of two dramatically different San Francisco protests. They unpack how Marc Benioff built a $40B+ enterprise giant by pioneering modern SaaS and seat-based pricing, the influence of Hawaiian culture on corporate America, and the existential threat AI poses to the seat-count business model.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

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About the Podcast

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Strange Coordinates
Brands are compass points to unexpected places

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About your host

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Topher Burns

Born in Albuquerque, hardened in NYC, and rapidly softening in Portland Oregon. Former TV blogger, current tarot novice, and future bronze medal gymnast at the 2048 senior olympic games in Raleigh-Durham. Founded a branding agency for regenerative businesses. DM for pics of his cats.